Spell Book

Content micro-dose


The robots are taking over.

They are automating our unique human voices.

They are homogenizing our kaleidoscopic experiences.

They are reducing the complexity of our cultural dialogue

and pushing dangerous agenda.

They are making it easy to be mediocre.


So a few bros can get rich and build nuclear bunkers on tropical islands?

So a few content mills can pump out even more garbage content

into the world?


I am here to invite you not to buy into the hype.

Not to partake in the erosion of human creativity.

I’m here to tell you that despite the hype, robo- marketing is bad for business.

What do I believe in?

I believe in the deep resonance of our unique voices.

I believe in human-to-human marketing.

I believe AI could never write this.

You may feel powerless against the stratospheric momentum of automation, but there is something you can do.

You can rebel against “easy” and lean into “unique”.

You can use your voice and write.

Join us 🍄

Sign the petition and let's keep marketing human.

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    What to expect?

    Weekly micro-doses on human marketing + creativity 🍄

    Diliana is the founder of Spell Book- a creative copywriting agency.

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